Tag: Spicy

Exec Notes PepsiCo 2025 Gen Z Playbook

PepsiCo recently told The Food Institute that it’s doubling down on Gen Z’s blurred meal and snack habits by embracing bold flavors and immersive brand experiences. The corporation is paying particularly close attention to trends inspired by TikTok.

Spice It Up: Burritos and Hot Chicken Are on Fire

Restaurant chains specializing in spicy offerings are gathering steam in 2023. Case in point: Dave’s Hot Chicken, which grew from two locations to 118 over the past few years, saw May 2023 visits increase 126.6% …