Death Sells: F&B Marketing with Masochistic Undertones on the Rise
The trend of brand names like Liquid Death or Death Wish Coffee points to a widespread shift toward shock value.
The trend of brand names like Liquid Death or Death Wish Coffee points to a widespread shift toward shock value.
Asian cuisines like Thai, Korean, and Chinese have long used swicy foods as an enticing way to attract new and long-time patrons, and many mainstream and fusion restaurants are combining classic American fare with these staple flavors from across the world.