Tag: Sober Curious
Zebra Striping: Gen Z’s Strategy for Moderating Alcohol Intake
Gen Z is redefining alcohol consumption with “zebra striping,” a trend where individuals alternate between alcoholic and non-alcoholic beverages during social outings, effectively halving their intake while embracing a sober-curious mindset. This shift presents unique opportunities for F&B brands to innovate.
FI Spotlight: How Seraphim Social Beverage Elevates Drinking Minus The Alcohol
Beyond the Buzz: What’s Next for the Non-Alcoholic Beverage Market?
How Dirty Sodas Moved from Streaming Platform to Mainstream Culture
Yelp searches for dirty soda rose 609% year over year, a trend largely driven by Hulu’s show “The Secret Lives of Mormon Wives” and the continued momentum of the sober curiosity movement.
Study: Most Americans Are Interested in Sober Bars
It appears many Americans are rather intrigued by the “sober curious” movement. A new study reveals that 51% of Americans wish they had access to a sober bar as an alternative to traditional watering holes …
FI Live Replay – Examining the No-Alcohol Trend
A Clear-Headed Look at the ‘Sober Curious’ Movement
The term “sober curious” has become part of the national lexicon in recent months. What is it, exactly? “Sober curious” is a social wellness movement that involves self-selecting out of alcohol consumption at times, without …