Sober Curious Archives - The Food Institute

Study: Most Americans Are Interested in Sober Bars

It appears many Americans are rather intrigued by the “sober curious” movement. A new study reveals that 51% of Americans wish they had access to a sober bar as an alternative to traditional watering holes …

FI Live Replay – Examining the No-Alcohol Trend

Recent trends suggest the future of drinking will include plenty of no- and low-alcohol options. The low/no alcohol category generated more than $11 billion in 2022 and the segment is growing, but what's driving the ...

A Clear-Headed Look at the ‘Sober Curious’ Movement

The term “sober curious” has become part of the national lexicon in recent months. What is it, exactly? “Sober curious” is a social wellness movement that involves self-selecting out of alcohol consumption at times, without …

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