Tag: Sleep

Adapting to Ashwagandha

The Indian herbal supplement Ashwagandha gaining ground in the West these days as a dietary supplement for a variety of uses.

Why Functional Ingredients Have Consumers Hooked

It doesn’t look like the health and wellness trend is going anywhere – and functional food ingredients are sure to benefit from it. So much so, that the market is projected to reach $118.4 billion …

Will Pepsi’s Driftwell ‘ScaleWell’?

PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …