Why Functional Ingredients Have Consumers Hooked
It doesn’t look like the health and wellness trend is going anywhere – and functional food ingredients are sure to benefit from it. So much so, that the market is projected to reach $118.4 billion …
Tag: Sleep
Will Pepsi’s Driftwell ‘ScaleWell’?
PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …