Adapting to Ashwagandha
The Indian herbal supplement Ashwagandha gaining ground in the West these days as a dietary supplement for a variety of uses.
Tag: Sleep
Let’s Get Nuts: Macadamia Mania Has Arrived
The macadamia nut market is growing at a CAGR of 11.2%, and experts believe macadamias may soon move to the center of the premium nut mix category.
Why Functional Ingredients Have Consumers Hooked
It doesn’t look like the health and wellness trend is going anywhere – and functional food ingredients are sure to benefit from it. So much so, that the market is projected to reach $118.4 billion …
Will Pepsi’s Driftwell ‘ScaleWell’?
PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …