Why Building Loyalty is an Invaluable Sales Strategy for Grocers

Inflation means price-conscious shoppers are trading brand loyalty for promotion hunting habits, but smart grocers can still instill loyalty in their existing shoppers. In fact, grocers can even use this time as an opportunity to …

The Future of Food Retail

   

Gamification Can Make Loyalty Programs Stand Out

Loyalty programs are becoming more important than ever as rising inflation causes shoppers to seek the best deals possible, but too many offer the same, uninspired benefits — leading to 50% of consumers believing that …

The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer

Food and beverage companies have historically used demographic analysis to understand consumer and shopper behavior. The traditional demographic framework involves segmenting a population into buckets based on age (e.g., Baby Boomers, Gen X, Millennial, Gen ...

The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer