As consumers increasingly prioritize health and wellness, trends like gut health and intermittent fasting continue to gain traction. As a result, brands must take steps like monitoring online conversations to stay relevant in the evolving market.
The non-alcoholic beverage sector is seeing significant growth, with dollar sales of alcohol-free beer, wine, and spirits increasing, even making an appearance at Oktoberfest. Many consumers are opting for NA drinks to balance enjoyment and well-being.
Halloween spending is expected to hit $11.6 billion this year, with nearly half of shoppers starting early to embrace the season. Confectionery sales are anticipated to grow by 3-5%.
The back-to-school shopping season has spread across multiple waves due to shifting consumer behavior. This trend may impact holiday shopping too, with retailers expecting slower sales growth.
