McDonald’s is bringing back its Snack Wrap after a nine-year hiatus, tapping into the booming demand for portable, boneless chicken options. With major chains embracing the wrap resurgence, savvy restaurant operators will leverage the trend for easy, profitable menu innovation.
Chicken QSRs are dominating, with chains like Dave’s Hot Chicken expanding rapidly to meet surging demand. The secret? Bold flavors, strong branding, and a winning suburban strategy that keeps customers flocking in droves.
Despite sluggish sales and weak traffic in Q1, fast-food giants like McDonald’s and Wendy’s have seen their stocks rebound, reflecting investors’ confidence in pricing adjustments to revitalize the sector. QSRs are positioning themselves for a more efficient, profitable future.
Despite Chipotle’s recent sales slump heading into 2025, investors are not worried about the future of the company. Although Chipotle stock has fallen 27% since December 6, its modest performance is peanuts compared to the fast casual sector, and its historic strength signals it can brace the bump.
As better-for-you salad chains stagnate, they take on novel growth strategies to complement ambitious expansion strategies. Sweetgreen and Just Salad are two major chains endeavoring to take on new consumer need states.
Wendy’s has set aspirational financial goals for the next few years and is leveraging innovative practices to achieve them. Capitalizing on various dayparts with compelling value propositions and tapping collaborations are key tools the brand is using to achieve a new era of growth.
Dave’s Hot Chicken has been named America’s fastest-growing restaurant chain, with over 700 locations in the pipeline. The chain’s success is largely attributed to its massive social media following.
As restaurants compete in an increasingly “phygital” world, blending digital and physical experiences is key to meeting consumer expectations in 2025. Restaurant-tech company Tillster expects curbside pickup to ramp up, too.
Subway recently scrapped its latest ambitious 6-inch Meal Deal after it failed to meet expectations. Is the company’s latest expansion strategy enough to give it solid footing?
