Tag: Purdue University

High Awareness, Low Adoption: Bridging the Gap in Regenerative Agriculture

Despite high awareness, only a small fraction of consumers understand and consistently pay premiums for regenerative agriculture products, highlighting significant psychological and economic barriers. However, with increased crop yields and profits for farmers and the potential for nutrient-rich produce, the industry stands on the brink of transformative growth.

The Unstoppable Rise of Shrinkflation

Shrinkflation, the practice of reducing product sizes while maintaining prices, has become a common cost-management strategy for manufacturers amid rising costs. Experts predict the tactic is here to stay, for multiple reasons.

Gen Z Among the Hardest Hit By Food Insecurity

Food insecurity is a growing global problem, and within the U.S., Gen Z is among the hardest hit. That’s according to Purdue University’s Consumer Foods Insight report, which reported 30% of Gen Z adults had …