Tag: Promotions

Can In-Store Marketing Boost Plant-Based Sales?

As the plant-based industry grapples with plateauing sales at retail, company leaders from alt-meat to tofu are turning a critical eye toward in-store marketing to boost household penetration.

The Grimace Effect – How Marketing & Memes Drive Sales

Audacious, sublime, organic – these are the hallmarks of profit for brands wise enough to be confident in their values and lucky enough to thread the needle between quality-controlled seriousness and edge-of-the-internet frivolity.

An Inside Look at UPSIDE Foods’ New Cultivated Meat Center

UPSIDE Foods (formerly Memphis Meats) is opening what it says is the most advanced cultivated meat production facility in the world. The Engineering, Production, and Innovation Center (EPIC) features a 53,000-square foot campus in Emeryville, California, …