Tag: Pringles

Why Food Brands Should be Targeting Gamers

Gamers are proving to be an influential demographic in the food industry. In fact, research from Wunderman Thompson Commerce’s Future Shopper Report 2021 shows that globally, 84% of online shoppers are gamers. With this in …

Q&A: Kellogg Exec Notes How Pandemic Has Altered Snacking

Nigel Hughes had an uncomfortable thought at the outset of the coronavirus pandemic. The SVP of global research and development at The Kellogg Company feared his company might struggle in the snack space amid pandemic lockdowns, since …