FI Fast Break audio news: Feb. 19, 2025
The latest FI Fast Break news podcast discusses PepsiCo and Coca-Cola’s pending forays into the fast-growing prebiotic soda market.
The latest FI Fast Break news podcast discusses PepsiCo and Coca-Cola’s pending forays into the fast-growing prebiotic soda market.
With gut health dominating wellness trends – inspiring billions of TikTok views – brands are racing to meet demand for functional foods packed with probiotics and prebiotics. Brands are capitalizing on consumer interest by launching products that support digestion.
Prebiotic sodas, like those from POPPI and OLIPOP, are marketed as healthy beverages with added fiber to support gut health. However, one registered dietitian noted that the trendy drinks can also cause digestive issues for some individuals.