Companies like PepsiCo face long-term challenges, particularly with the declining consumption of soda. PepsiCo is attempting to get ahead of competitors with its acquisition of prebiotic soda brand Poppi. Still, obstacles line its path, according to one financial analyst.
Coca-Cola’s discontinuation of its Spiced soda reflects consumer preference for its nostalgic items. One marketing expert said Coca-Cola struggles with innovation and could learn a lesson from Dr Pepper.
Prebiotic sodas, like those from POPPI and OLIPOP, are marketed as healthy beverages with added fiber to support gut health. However, one registered dietitian noted that the trendy drinks can also cause digestive issues for some individuals.
Many industry experts believe prebiotic sodas represent a gut-health trend with real staying power as major soda brands appear poised to respond.
The food-away-from home industry gathered in Chicago between May 18 and May 21 for the 2024 National Restaurant Association Show (NRA 2024).
The arrival of McDonald’s new CosMc’s concept sent a wave of excitement rippling through the fast-food world.
The global carbonated soft drink market size is expected to grow at a modest CAGR of 4.7% through 2028, and industry experts say consumers demand more creative products like craft sodas.
Global research firm Mintel predicts strong growth in the functional beverage market as consumers seek out products that enhance their mental and emotional well-being, reported Supermarket News (July 9). WHAT IS DRIVING DEMAND? The Food Institute …
