Tag: Piper Sandler

Gen Z Teens Reducing Spend, Supporting Smaller Brands

Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.

Teens’ Top 5 Restaurant Chains

Teens are trendsetters. They are typically early to the next big thing and most of their spending is discretionary, making them a lucrative demographic to study.

The Teens Have Spoken: Chick-fil-A Remains Favorite Restaurant

Three things remain constant in life: death, taxes, and Chick-fil-A. In Piper-Sandler’s recent survey of teen spending in the U.S., the Georgia-based restaurant chain still struts its stuff above Starbucks and Chipotle and accounts for …

Millennials, Gen Z Key to Plant-Based Advancement

Despite industry-wide challenges, both dairy and meat plant-based alternatives are forecast to grow through 2024, driven almost entirely by Millennials and Gen Zers. According to a recent report by The NPD Group, these plant-based consumers …

Teen Spending Up, Interest in Plant-Based Down

Teens are spending more money (+9%) and food is a top priority, according to Piper Sandler’s Taking Stock with Teens Spring 2022 survey. With these themes in mind, below are key findings that food industry …