Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.
Teens are trendsetters. They are typically early to the next big thing and most of their spending is discretionary, making them a lucrative demographic to study.
Three things remain constant in life: death, taxes, and Chick-fil-A. In Piper-Sandler’s recent survey of teen spending in the U.S., the Georgia-based restaurant chain still struts its stuff above Starbucks and Chipotle and accounts for …
Despite industry-wide challenges, both dairy and meat plant-based alternatives are forecast to grow through 2024, driven almost entirely by Millennials and Gen Zers. According to a recent report by The NPD Group, these plant-based consumers …
Teens are spending more money (+9%) and food is a top priority, according to Piper Sandler’s Taking Stock with Teens Spring 2022 survey. With these themes in mind, below are key findings that food industry …
