The Cannes Lions 2025 event crowned campaigns that blurred the lines between storytelling and shopping, proving that creativity at the point of sale is now imperative. From sonic branding to shoppable receipts, food marketing has gone full-experiential.
Today’s consumers seek snacks that not only satisfy but also nourish, blending convenience with balanced nutrition and illustrated by the emergence of breakfast bars and protein snack boxes.
McDonald’s has nearly as much brand magnetism with Gen Z as Dwayne “The Rock” Johnson or Ariana Grande. And in 2023, the purple-hued force of attraction that connected the burger giant with young consumers was …
Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …
