NGA Takes Aim at Proposed SNAP Cuts, Industry Concerned
The National Grocers Association recently led efforts to urge Congress to reject a proposal that will slash SNAP funding by 20%.
The National Grocers Association recently led efforts to urge Congress to reject a proposal that will slash SNAP funding by 20%.
Private label represents roughly 19% of the market. It offers brands and retailers an opportunity to deliver on price, taste, and quality.
Some of the takeaways from the Circana report indicate that inflation has generally gone pretty easy on the beverage category, prompting marketing teams to “promote their relative price stability and find ways to demonstrate value, recognizing that ‘value’ doesn’t always mean lower price,” and that premium categories continue to outperform more value-based brand propositions.
Convenience is a high priority for most grocery shoppers regardless of demographic, but is especially high for millennials.