Non-alcoholic wines, such as alcohol-removed Sauvignon Blanc, are growing in popularity as more consumers aim to moderate or eliminate alcohol consumption. Despite challenges in replicating the complexity of traditional wines, innovations in production methods are driving opportunities in NA wine.
Companies like PepsiCo face long-term challenges, particularly with the declining consumption of soda. PepsiCo is attempting to get ahead of competitors with its acquisition of prebiotic soda brand Poppi. Still, obstacles line its path, according to one financial analyst.
“Gen Z is tapped in, and they see the negative impact alcohol can have on their lives,” said Michelle Houston, founder of the To Be Honest Beverage Company.
