Tag: no-alcohol

For Gen Z, Variety Packs Rule Retail

Some of the takeaways from the Circana report indicate that inflation has generally gone pretty easy on the beverage category, prompting marketing teams to “promote their relative price stability and find ways to demonstrate value, recognizing that ‘value’ doesn’t always mean lower price,” and that premium categories continue to outperform more value-based brand propositions. 

FI Live Replay – Examining the No-Alcohol Trend

Recent trends suggest the future of drinking will include plenty of no- and low-alcohol options. The low/no alcohol category generated more than $11 billion in 2022 and the segment is growing, but what's driving the ...