Tag: Nielsen

Energy Drink Makers Navigate a Choppy Environment

Energy drinks hit turbulence in 2024, with Celsius and Monster both facing unexpected sales slowdowns. While stock prices have rebounded, lingering consumer uncertainty raises questions about the sector’s long-term prospects.

Innovative Products Lead in 2020

Innovation will drive business growth in the new normal, according to Nielsen. Nielsen recently released its 2020 U.S. BASES Top 25 Breakthough Innovations List which includes several food and beverage products. Trending themes among the …