Future of Soda: Less Sugar, More Influencers
The global carbonated soft drink market size is expected to grow at a modest CAGR of 4.7% through 2028, and industry experts say consumers demand more creative products like craft sodas.
The global carbonated soft drink market size is expected to grow at a modest CAGR of 4.7% through 2028, and industry experts say consumers demand more creative products like craft sodas.
Consumer research platform Attest found that 88% of American adults are willing to ditch their preferred brands to save money in 2023.