Innovative brands in the alt-protein space are combining multiple technologies to create better products. By integrating methods like precision fermentation and enzymatic cross-linking, these companies are solving major pain points in taste, texture, and affordability.
The alt-meat market, which peaked in 2018-19, saw sales decline due to factors like market saturation and high prices, but signs of recovery are emerging, particularly in the frozen segment, according to expert Chris DuBois of Circana.
The alternative meat market has struggled across the board in recent years, but some plant-based products are bearing the brunt. Sales of fresh, meatless chicken nuggets have sharply declined by 56.2% in 2024 – but why?
