Hungryroot, a survivor of the DTC meal-kit boom, pivoted from a narrow CPG business model to a distributor model with a limited assortment retail interface, leading to significant success. By focusing on a small list of ingredients, Hungryroot transformed into an online grocer that offers personalized meal planning.
Meal kits are at a crossroads. Despite strong sales earlier in the pandemic, customers have dropped meal kits in droves as restrictions ease, while soaring food and logistics costs squeeze margins. In December, HelloFresh released 2022 …
Meal-kit supplier HelloFresh has enjoyed a notable uptick in popularity since the outset of the pandemic. And, even as COVID-19 vaccinations have increased and consumers have started to dine in restaurants more and increase their …
