Tag: matcha

Mixue and Matcha: Asian Beverages Take Over the World

Mixue Ice Cream and Tea has become the world’s largest F&B chain by number of locations, thanks to its affordable pricing and innovative franchising strategy. The chain illustrates the time-tested popularity of teas, which are increasingly prized by young adults.

AI Predicts 2024 FoodBev Trends

2023 was a big year for artificial intelligence in the food industry, and generative AI is slated to dominate the 2024 food and beverage marketing scene. “The emergence of generative AI offers a new reality …

Interest in Alternative Energy Drinks Surging

Across the U.S., consumers continue to seek out energy-boosting beverages. This persistent demand, coupled with a broader exploration of ingredients, is transforming the energy drink landscape.