Major food companies are losing market share to smaller, often regional brands as consumers – especially Gen Zers – seek out more affordable options. This shift, driven by social media and changing consumer preferences, poses a significant challenge to established brands that rely on measures of success like shelf space and distribution.
One thing that food industry consultants learn quickly is that public holding companies focus most of their resources on their Power Brands – the $1 billion+ revenue-generating giants whose slightest change in profit or topline …
Kroger Co. will merge with rival U.S. grocer Albertsons Cos. – a move that will create a grocery giant.
As inflation continues, consumers are responding by shopping value channels more and buying fewer premium meals and snacks, according to IRI.
While the fast-food “chicken wars” have been going on for some time, Taco Bell and Chipotle are now headed for battle on another front. The two largest Mexican-food chains are testing new items and jockeying …
