The rapid adoption of weight-loss drugs is reshaping purchasing habits. Circana experts highlight opportunities for brands to align with GLP-1 users’ goals by offering tailored, portion-controlled products and leveraging personalized marketing strategies to capture this evolving market.
Today’s shoppers care about what’s in their food, and they are not afraid to check the label—but what exactly are they looking for? Standing in the grocery aisle, squinting at the product in hand, there …
For those looking to cut back on sugar, options used to be limited—and, often, not very tasty. In 2021, however, health-conscious consumers suddenly have a plethora of low-sugar items to choose from, whether it’s candy …
Food Institute Focus – Lawsuits Over ‘Low Sugar’ Claims Abound
