Wendy’s “Project Fresh” turnaround slashes 200–300 U.S. units after steep sales declines, while global growth continues. Interim CEO Ken Cook bets efficiency, tech, and sharper value plays can revive the brand.
Inflation, cocoa chaos, and Ozempic-fueled appetite shifts have battered Hershey and Mondelez, but investors still believe in their near-term outlook. A merger may be the lifeline that turns things around.
Wendy’s has set aspirational financial goals for the next few years and is leveraging innovative practices to achieve them. Capitalizing on various dayparts with compelling value propositions and tapping collaborations are key tools the brand is using to achieve a new era of growth.
