Ketching Love: Understanding #TheKetchupChallenge
For ketchup manufacturers, #TheKetchupChallenge is a welcome crimson blip on the mid-winter radar. Ketchup sales are up 7.6% in the 12 weeks ending February 2, 2024, outpacing mustard, jams, honey – even mayonnaise – as unit sales are also up 2.0% during the same period.