Dunkin’ and Reese’s Among Super Bowl 58 Ad Winners
What is the alchemy for an effective Super Bowl commercial? According to experts, for an ad to stick in football fans’ memory, it needs to feature a few key elements.
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Six Restaurant Strategies for Super Bowl Sunday
While venerable NFL coaches Andy Reid and Kyle Shanahan formulate their game plans leading up to Super Bowl Sunday, party planners the world over are doing the same. That’s especially true for restaurant operators, who …
Economist: Higher Costs Expected for Super Bowl Parties
What will the cost of your Super Bowl spread be this year? About 8% to 14% more than 2021, according to Wells Fargo’s inaugural Super Bowl Food Report— a light-hearted look at food and beverage …