Food delivery giants like DoorDash, Uber Eats, Instacart, and Grubhub are making bold strategic moves – from acquisitions to service diversification – to capture both consumer loyalty and merchant partnerships. As competition heats up, these platforms are doubling down on technology, international expansion, and grocery delivery integration.
Grubhub recently announced it is bringing Seamless back as a standalone brand specifically for the NYC community. The strategy endeavors to target the market as part of the “next chapter” in its partnership with Wonder.
Instacart, DoorDash, and Just Eat Takeaway have all entered the retail media space and are continuing to deliver on unique advertising capabilities for CPGs and retailers.
The third-party delivery market has had a large number of competitors over the years, but it looks it’s headed toward becoming a duopoly.
