Tag: Juice

Out of Juice? Juice Brands Fight for Fresh Appeal

The juice market is struggling as consumers increasingly seek healthier options. Experts at one recent industry event emphasized the need for brands to seize upon trends like sugar reduction.

Kombucha: An Ancient Elixir Finds Modern Appeal

The origins of kombucha are shrouded in legend, and the drink’s murky beginnings remained in relative obscurity—at least to western palates—until its rediscovery in the 20th century in something of a cultural phenomenon.

Big Soda Departs from the Juice Market

PepsiCo has announced plans to sell Tropicana, Naked, and other juice brands across North America to private equity firm PAI Partners for about $3.3 billion. The soda giant is just the latest such company to …

Market Update: Exploring the Juice Market

Join Carol Plisga in exploring the juice market on this episode of the Food Institute’s Market Update. Plisga, an independent consultant and veteran of the global juice market with history at Nestle, detailed the intricacies …