From prebiotic sodas to clean-label meat sticks, 2025’s fastest-growing F&B brands are rewriting the rules of consumer engagement. Authenticity, health-forward innovation, and bold storytelling are fueling the brands’ momentum.
YouTube’s stealth food marketing is supercharging Gen Alpha’s “pester power,” blurring the line between entertainment and influence. As parasocial bonds deepen, brands gain unprecedented access to young appetites – often without parental awareness.
Despite its ghoulish aesthetics, Liquid Death’s community is surprisingly wide: “people drink things and they like to laugh,” adroitly summarized Liquid Death creative VP Andy Pearson in an interview with The Food Institute. This has …
Unexpected flavor mashups – from Guinness ice cream to Mountain Dew gummies – are driving viral buzz. These quirky collaborations thrive on social media, creating a spectacle that often drives ROI.
Amazon Prime Day 2025 smashed records with over $24 billion in sales, fueled by influencer-led campaigns and F&B category dominance. Grocery deals drove traffic, while Premier Protein Shakes emerged as the event’s MVP.
Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.
TikTok is driving viral food trends while spiking sales for some businesses. For food brands and restaurants, the platform’s unparalleled reach can spark both massive success and unexpected controversy.
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.
This webinar featured SRW and Barrel – two leading marketing and design companies in the food and beverage CPG space – to share their latest insights on effective marketing and website design strategies for 2024. …
It starts with a simple question – what is an influencer? SRW Agency’s Jenna Ogle explains how food and beverage can leverage influencers.
