Amazon Prime Day 2025 smashed records with over $24 billion in sales, fueled by influencer-led campaigns and F&B category dominance. Grocery deals drove traffic, while Premier Protein Shakes emerged as the event’s MVP.
Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.
TikTok is driving viral food trends while spiking sales for some businesses. For food brands and restaurants, the platform’s unparalleled reach can spark both massive success and unexpected controversy.
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.
This webinar featured SRW and Barrel – two leading marketing and design companies in the food and beverage CPG space – to share their latest insights on effective marketing and website design strategies for 2024. …
It starts with a simple question – what is an influencer? SRW Agency’s Jenna Ogle explains how food and beverage can leverage influencers.
