The Rise of Gen H: Hispanic Culture’s Influential Young Adults

On Day 2 of The Food Institute’s Latam Food Week, a new generation was coined: Generation H. “Think of it as Gen Z meets Hispanic culture,” said Hunter Thurman, president of Alpha-Diver, “a high-sensory, emotion-first …

Unpacking How and Why Gen Z Snacks

Everyone in the food industry wants to crack the code on Gen Z, but what are the reasons behind the generation’s food purchases?

Snack 50: The Surprising WHYs Behind Gen Z’s Snack Decisions

Earlier this summer, market research company Alpha-Diver and The Food Institute released the first ever Snack 50 report, the industry’s first measure of the psychological drivers of real-world consumer decision-making as it relates to snacking. …

FI Newscast (July 28, 2023) – Featuring Hunter Thurman, Alpha-Diver

Welcome to the FI Newscast! Each week, we note the latest industry trends and consumer insights, with guest appearances by the foremost industry experts. This week's guest was Hunter Thurman, President at Alpha-Diver. Produced By: ...

Introducing The Snack 50 – The First Psych-Based Measurement of the World’s Top Snack Brands

Understanding brand strength has remained somewhat of a mystery for many snacking companies. Snack food rankings have historically relied on generic popularity polls, sales data, social listening tools, reviewer critiques, and biased “pay to play” ...

Webinar: Introducing The Snack 50

   

Alpha-Diver and The Food Institute Unveil The Industry’s First Comprehensive Consumer Psychology-based Ranking of Snack Brands

Cincinnati, OH May 9, 2023 (FI NEWSWIRE)  Reese’s (The Hershey Company), Lay’s (PepsiCo) and Great Value brands (Walmart) lead the “Snack 50” ranking of leading brands in the industry’s first comprehensive measure of the psychological ...

FI Newscast (March 3, 2023) – Featuring Hunter Thurman, Alpha-Diver

Welcome to the FI Newscast! Each week, we note the latest industry trends and consumer insights, with guest appearances by the foremost industry experts. This week’s guest was Hunter Thurman, President of Alpha-Diver – one …

The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer

Food and beverage companies have historically used demographic analysis to understand consumer and shopper behavior. The traditional demographic framework involves segmenting a population into buckets based on age (e.g., Baby Boomers, Gen X, Millennial, Gen ...

The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer