Introducing The Snack 50 – The First Psych-Based Measurement of the World’s Top Snack Brands

Understanding brand strength has remained somewhat of a mystery for many snacking companies. Snack food rankings have historically relied on generic popularity polls, sales data, social listening tools, reviewer critiques, and biased “pay to play” ...

Webinar: Introducing The Snack 50

   

Alpha-Diver and The Food Institute Unveil The Industry’s First Comprehensive Consumer Psychology-based Ranking of Snack Brands

Cincinnati, OH May 9, 2023 (FI NEWSWIRE)  Reese’s (The Hershey Company), Lay’s (PepsiCo) and Great Value brands (Walmart) lead the “Snack 50” ranking of leading brands in the industry’s first comprehensive measure of the psychological ...

FI Newscast (March 3, 2023) – Featuring Hunter Thurman, Alpha-Diver

Welcome to the FI Newscast! Each week, we note the latest industry trends and consumer insights, with guest appearances by the foremost industry experts. This week’s guest was Hunter Thurman, President of Alpha-Diver – one …

The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer

Food and beverage companies have historically used demographic analysis to understand consumer and shopper behavior. The traditional demographic framework involves segmenting a population into buckets based on age (e.g., Baby Boomers, Gen X, Millennial, Gen ...

The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer