Consumer Behavior Modifying Retail Seasons
The back-to-school shopping season has spread across multiple waves due to shifting consumer behavior. This trend may impact holiday shopping too, with retailers expecting slower sales growth.
Tag: holiday outlook
Cash-Strapped Gen Z Faces Tough Holidays
In a telling report from Qualtrics, 28% of Gen Z and millennials say student loan repayments will make the holidays unaffordable this year.