Immunity-boosting products are gaining traction as consumers seek long-term wellness solutions, driving F&B brands to innovate with nutrient-dense offerings. The market is expected to grow at a 9% CAGR through 2028 and offers ample business opportunities.
As a retired NFL star with a family full of athletes, Ed McCaffrey understands the ins and outs of sports nutrition firsthand. He’s been on a quest to develop the perfect plant-based, gluten-free snack for athletes for several years and launched McCaffrey Protein Bites this month.
New to the scene, Kiid Coffee is a better-for-you children’s nutrition brand that packs vitamins into a coffee beverage. Its founders will appear on Shark Tank on March 7.
Whole milk is making a comeback, with U.S. consumption up 3.2% last year, while plant-based milk alternatives saw a 5.9% decline. This shift is driven by consumer demand for protein and healthy fats, as well as economic factors.
Alt-meat brands like Beyond and Impossible are launching new and reformulated products to earn the trust of health-conscious consumers and national health organizations. These innovations have enabled the meat alternatives to quality for the nutrition initiatives of both the American Heart and American Diabetes Associations.
The plant-based food industry is at an inflection point: recent data suggests that interest in the lifestyle decreased somewhat in 2024 from the year before. Innovations in the space, however, have given the sector the tools to cater to consumer pain points.
With gut health dominating wellness trends – inspiring billions of TikTok views – brands are racing to meet demand for functional foods packed with probiotics and prebiotics. Brands are capitalizing on consumer interest by launching products that support digestion.
The 2025 Winter Fancy Food Show highlighted the rapid evolution of specialty food. From protein-packed innovations and gut-friendly fermented snacks to cacao alternatives, the show underscored how brands are redefining indulgence and health.
The future of alt-meat could very well be driven not by vegetarians but by adventurous flexitarians – omnivores eager to explore alternatives. Minimally processed plant-based options will be key, said Indy Kauer, leader of the Plant Futures Collective.
Private label continues to maintain dominance over the CPG sector: in 2024, it grew $9 billion from the year before. As a result, opportunities and innovation abound.
The growing popularity of GLP-1 weight-loss drugs is reshaping the yogurt market, as consumers increasingly seek protein-packed snacks. Multiple brands are innovating with high-protein, low-sugar options.
The FDA’s recent ban on Red Dye No. 3, effective January 2027, marks a significant shift for food manufacturers, as the colorant has been linked to cancer in animal studies. The decision has sparked debate over food safety, consumer pressure, and the influence of international standards.
Demand for avocados is surging. Fueled by eased import restrictions, growing interest in ethnic flavors, and heightened awareness of health benefits, U.S. avocado consumption has skyrocketed, driving significant economic contributions across both the U.S. and Mexico.
Alcohol manufacturers, retailers, and foodservice segments have a lot to worry about heading into the new year, with Dry January and Surgeon General advisories advocating for sober-curious lifestyles. Time will tell if these movements make an impact.
California has declared a state of emergency in response to bird flu outbreaks affecting the poultry and dairy industries, with the first severe U.S. human case confirmed by the CDC and concerns over pandemic risks rising.
GLP-1 weight-loss drugs are transforming dieting culture, offering a relatively easy solution to weight loss. While these drugs may disrupt food consumption patterns, their long-term impact hinges on overcoming high dropout rates and premium pricing, one industry insider says.
Most Americans fall short of recommended fiber intake levels. Nutrition expert and Olympic cyclist Dotsie Bausch notes there are numerous misconceptions around fiber and its benefits for gut health and disease prevention.
With dreams of CPG integration, FitBiomics is producing probiotics designed by data mining the gut microbiomes of professional athletes. Is this the next big wellness trend?
In just a few years, consumer snacking has evolved, driven by a greater focus on nutrient density and one’s emotional connection to food. This shift has accelerated the demand for healthier snacks that offer both pleasure and functionality.
The idea of health and wellness is evolving, as shown by a report that noted ways people are tapping into products to harmonize their lives.
Today’s consumers are snacking around the clock, according to a shopper survey that notes which new innovations shoppers are craving.
Are the days of artificial red coloring numbered? Perhaps, judging by recent regulations and subsequent moves by major food manufacturers.
One thing that food industry consultants learn quickly is that public holding companies focus most of their resources on their Power Brands – the $1 billion+ revenue-generating giants whose slightest change in profit or topline …
There’s a growing feeling among many consumers that what we put into our bodies can perhaps solve myriad health issues. That presents a major opportunity for CPG brands regarding functional food products.
With the New Year underway, which health and wellness trends are food consumers gravitating towards? Which should the food industry focus on?
The Dukan diet has earned high praise from celebrities, some of whom claim to have lost 10 pounds in a week on the plan. But some experts fear it isn’t entirely safe.
Datassential’s Marie Molde breaks down what health and wellness attributes consumers are looking for on restaurant menus in 2024.
The global health and wellness food market was $940 billion in 2022 and is projected to grow at a 5% CAGR, hitting $1.47 trillion in 2027.
Experts note that Latin foods, which rely mostly on plant-based ingredients, can be quite healthy, playing to many consumers’ current focus on wellness. That was a key point of emphasis earlier this week during Latam …
The non-alcoholic, ready-to-drink beverage category appears poised for significant growth. Consider: in 2023 the revenue in the non-alcoholic drinks market amounts to $53.1 billion dollars. Beliv, a fast-growing, better-for-you beverage brand, is eager to seize …
Although the terms “health” and “wellness” are often lumped together or used interchangeably, there is an important distinction between the two. Understanding this difference is essential to understanding the modern consumer.
Recent research shows that modern consumers are drawn to the sustainable nature of seafood and view it as part of a healthy diet.
The Food Institute was recently joined by two registered dieticians to discuss the state of wellness for the Food Industry. Marie Molde (MBA, RD) from Datassential and Barbara Ruhs (MS, RDN, RD) from Avocados from …
