Tag: Guiness

Diageo Considers American Brand-Selling Strategy

Diageo, the spirits giant, is shifting its long-standing strategy by selectively selling off brands. The industry is watching closely to see whether this pivot will strengthen Diageo’s future or mirror the struggles of American food conglomerates.

The NA Beer Sector is Hopping – Even at Oktoberfest

The non-alcoholic beverage sector is seeing significant growth, with dollar sales of alcohol-free beer, wine, and spirits increasing, even making an appearance at Oktoberfest. Many consumers are opting for NA drinks to balance enjoyment and well-being.