Is the Greenwashing Wave Crashing?
In the age of transparency, nearly half (45%) of shoppers have heard of greenwashing and one-third (33%) are skeptical of green labels and sustainability claims.
Tag: greenwashing
Big Food Companies See ESG ‘Halo’ as Key to Building Brands
In recent years, the uptick in consumer demand for purpose-driven brands has been profound, and food and beverage companies are no exception to the rule. “Consumers under 35 want companies to be a force for …