Tag: grass-fed beef

Grass-Fed Beef Challenging Meat Alternatives

Growing support for products like grass-fed beef is creating new challenges for the meat alternative market, which continues to struggle with adoption and repeat purchases among its primary consumer base – flexitarians.

Momentum Building for Grass-Fed Beef

Per the 2024 Power of Meat report, 83% of consumers seek a “better-for-you” option when they purchase protein, such as grass-fed beef, and many brands are eager to accommodate.