Tag: Gen Z

How McDonald’s Won Over Gen Z Consumers

The Magnetic 100: Restaurants report by dcdx reveals the top brands captivating Gen Z, with McDonald’s, Wingstop, and Starbucks leading the pack due to their organic online engagement and unique customer interactions.

Flower Power: Gen Z Craves Floral Menu Innovations

As consumers wish for better spring weather, recent data shows that floral flavors are growing in popularity, particularly among Gen Z and younger consumers. FI spoke with an industry expert about these nascent trends and their deeper implications.

Value 2.0: Catering to Shoppers’ Personal Priorities

In 2025, consumers will redefine “value,” prioritizing brands that align with their personal values, according to Acosta Group. Retailers must embrace this shift by enhancing experiences through personalized retail media, leveraging social commerce, and addressing health-conscious demands with transparency.

Gen Alpha and Gen Z Food Trends to Watch in 2025

Gen Z and Gen Alpha are driving food trends with a focus on health-conscious, yet adventurous eating, according to research by Chartwells Higher Education. Emerging favorites among today’s youth include cottage cheese, as well as miso.

3 Key Takeaways From the 2024 Private Label Trade Show

The 2024 PLMA Trade Show showcased private label’s ascent, with U.S. store brand sales projected to surpass $250 billion this year. Trends like globally inspired dips and coffeehouse-style beverages at home captured consumer interest.

Cava’s Secret Sauce: The QSR Is So Hot Right Now

The latest financial data shows Cava is enjoying tremendous success, outpacing the fast-casual dining segment and sustaining jaw-dropping growth. Some of this success is likely thanks to its Gen Z engagement strategy.

Consumers Double Down on Convenience, Fresh

A new report reveals that 52% of consumers value convenience more than before. Grocers are responding by investing in convenience offerings, but face challenges competing with C-stores.

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Drinks Catering to Gen Z Steal the Show in Chicago

The event’s exhibitors focused on foods, drinks, and equipment designed to help foodservice operators create unique taste experiences. Beyond offering crave-worthy fusion dishes and fun iced beverages, exhibitors offered a wide array of vending machines on the show floor.

For Gen Z, Variety Packs Rule Retail

Some of the takeaways from the Circana report indicate that inflation has generally gone pretty easy on the beverage category, prompting marketing teams to “promote their relative price stability and find ways to demonstrate value, recognizing that ‘value’ doesn’t always mean lower price,” and that premium categories continue to outperform more value-based brand propositions. 

Gen Z Teens Reducing Spend, Supporting Smaller Brands

Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.