Tag: Gen Z

Premium, Ethical, and On-Demand: The New Age of Snacking Unwrapped

For starters, the global demographic landscape is undergoing a noteworthy transformation, with “second lifers” – those embarking on new chapters post-retirement – emerging as a powerful group of consumers. By 2050, the over-60 demographic is expected to double. This shift is pushing the market towards balanced nutrition.

Fast-Food Chains’ ‘Wrap Battle’ Has Commenced

A wrap battle is booming in the QSR arena. By remixing preexisting ingredients with build-your-own appeal, major players are producing flavor-drenched “hunger hacks” and fresh affordable snacks that span dayparts.

Athletic Brewing – The King of NA Beer?

It comes down to how to make craft beer flavor and aroma become credible as a basic refreshment on occasions currently dominated by soft drinks. This is the real NA beverage battle the brand faces.

2023: The Year of Private Label Sets the Stage for 2024

Millennials grew up with store brands and they see them for what they are – a brand. Without a doubt, there is a transformation taking place in the private brand mainstream tier where products are moving away from strict equivalency to national brands and becoming true national brand alternatives.

Report: Restaurant LTOs Forge Long-Term Brand Connections

Limited-time offers (LTOs) significantly impact consumer behavior within the foodservice industry. In fact, 91% percent of consumers are more inclined to visit establishments that provide new items, according to a recent report from Circana.

Understanding Gen Z’s ‘Menu Anxiety’

Gen Z reportedly suffers from “menu anxiety,” and some young people are scared to order their own food at restaurants, according to a study by Prezzo Italian Restaurant. The idea of paralyzing menu anxiety may …

Latin Comfort Foods Winning Over Gen Z Americans

Mac-and-cheese, meatloaf, grilled cheese and tomato soup: quintessential comfort foods. But the U.S. palate is evolving trending toward spicier concoctions, especially those that hail from Latin America, explaining the rising popularity of such items as …

Unpacking How and Why Gen Z Snacks

Everyone in the food industry wants to crack the code on Gen Z, but what are the reasons behind the generation’s food purchases?

Snack 50: The Surprising WHYs Behind Gen Z’s Snack Decisions

Earlier this summer, market research company Alpha-Diver and The Food Institute released the first ever Snack 50 report, the industry’s first measure of the psychological drivers of real-world consumer decision-making as it relates to snacking. …

Six Steps to Appealing to Gen Z Consumers

As a consumer group, Gen Z has very specific preferences and expectations – and the cohort’s young members aren’t afraid to let businesses know exactly how they feel. This tech-savvy and socially conscious generation has …


Alcohol To-Go Isn’t Going Away

Alcohol to-go has become a permanent fixture around the United States, presenting a massive growth opportunity for businesses.

3 Key Takeaways from the 2023 Sweets & Snacks Expo

CHICAGO – Nearly 18,000 people attended the National Confectioners Association’s 2023 Sweets & Snacks Expo recently, the final show to be held in Chicago before moving to Indianapolis (2024, 2025) and Las Vegas (2026). At …

Study: Plant-Based Attains Popularity with Gen Z

An eye-opening 81% of college students will choose a plant-based food offering when it’s the default option, according to a recent study led by foodservice provider Sodexo. And these Gen Zers are more interested in …

Latin America’s Gen Z Consumers Evolving Rapidly

Gen Z consumers in Latin America are evolving rapidly and reshaping the market. And that fact has created a few challenges – as well as opportunities – for companies like those in the food sector. …

Gen Z, Veganism, and the Future

Gen Z says their veganism not a phase. In fact, 72% of Gen Z vegans plan to stay that way for at least the next five years, according to a new survey.