Tag: Gen Z

The Keys to Marketing to Gen Z Consumers

Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …

Study: Gen Z Flocking to Fast-Casual Restaurants

These days, members of Gen Z are flocking to quick-service restaurants. In the 12 months ending July 2022, Gen Z consumers made 5 billion total restaurant visits, and 4.3 billion of those visits were to …

What U.S. Restaurants Can Learn from the U.K.

Struggling U.S. restaurateurs could learn a lesson or two from their counterparts in the U.K., where COVID, labor shortages, supply chain and energy issues, and Brexit, have complicated survival, experts say.

Gen Z Among the Hardest Hit By Food Insecurity

Food insecurity is a growing global problem, and within the U.S., Gen Z is among the hardest hit. That’s according to Purdue University’s Consumer Foods Insight report, which reported 30% of Gen Z adults had …

Analysis: Why Dieting is on the Rise

Roughly 52 percent of respondents in The International Food Information Council’s (IFIC) Food & Health Survey 2022 said they followed a diet or eating pattern in the last year — up 13% from the year …

Restaurateur Stephen Schrutt on What Makes Gen-Z Tick

Every generation brings change, but Generation Z has an important distinction: It’s the first generation to have grown up in the digital era and members have high standards for how to spend their time online. …

Gen Z Stakes Its Claim as The ‘Foodie’ Generation

Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village. According to the report, Young & Hungry, Gen Z considers themselves the …

Automation, Marketing to Gen Z Key Themes at Restaurant Show

CHICAGO – Members of the restaurant industry gathered in Chicago for the National Restaurant Association Show between in late May to taste the latest in culinary trends. Major themes at the show included automation, marketing …

Food-Centric App Mixo Set to Join Social-Media Fray

Social media platforms that cater specifically to food are limited. Mixo co-founder Shirley Romig would like to change that. “Food is fundamental to our everyday lives. People spend so much time on social media, and …

A Closer Look at Alcoholic Beverage Trends

Steve Ramirez is a Vice President and Relationship Manager with City National Bank’s food and beverage group. Based in Los Angeles, he provides cash flow, asset-based lending, real estate and equipment financing expertise to family …

Q&A: Plant-Based Menu Innovations Gen Z Students Love

Colleges and universities are on the frontline of plant-based foodservice innovation as they cater to the Gen Z students who will help shape the future of menus. For additional insights, The Food Institute spoke with …

3 Keys for Marketing to Millennial Parents

Millennial parents have become massively impactful consumers. Several stats speak to the generation’s purchasing power. First, millennials in general are the largest adult cohort worldwide, with 23% of the global population – or 1.8 billion …

Study: Meal Kits Gaining Momentum with Gen Z, Millennials

New consumer research suggests that meal kits are gaining momentum – especially with young adults. According to research from Culinary Visions, an insights and trends forecasting practice, 49% of consumers ages 18-34 say meal kits …

Teen Spending Up, Interest in Plant-Based Down

Teens are spending more money (+9%) and food is a top priority, according to Piper Sandler’s Taking Stock with Teens Spring 2022 survey. With these themes in mind, below are key findings that food industry …

Report: QR Code Usage on the Rise for Young Consumers

One of the lasting pandemic-related changes in consumer behavior could be the adoption of the QR code, according to a new FoodBytes report from Datassential. A year ago, just a quarter of consumers had encountered …

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2021 Food Labeling Summit

Why Are Private Label Products Not Thriving Amidst Inflation?

Shoppers have historically gravitated to store brands when economic times get tough. But despite record-high prices, private label food and beverage sales continue to dip below their national counterparts at retail. Overall, store brand dollar …

New Findings Show Gen Z Researches Brands Extensively

New Qualtrics research shows that Gen Z consumers are more digitally connected, more socially conscious and willing to do more research before making purchases than other generational cohorts. In a Food Institute article from late …

How Much Are People Willing to Pay for Cereal? 

A new report sheds light on just how much consumers are willing to pay for their favorite cereals in the current inflationary environment. Veylinx, a consumer insights platform that uses behavioral research to predict purchasing …

Consumers Continue to Spend Despite Drop in Economic Optimism

Consumers are making purchases at a record clip, but economic sentiment continues to wane. Spending across Bank of America’s network of debit and credit cards has surged — mainly in entertainment, travel, and restaurants — …

Plant-based Milk Market Poised for Continued Growth

This article is written and sponsored by Transparency Market Research. Growing concerns about the overall health profile of traditional dairy products and rising consumer adoption of plant-based diets are generating considerable opportunities for companies in the …

FI Fast Break audio news: Nov. 17, 2021

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine rising food prices, the so-called “shroom boom,” and more. The Food Institute Podcast · FI Fast Break News – Nov. 17, 2021 The …

Survey: Gen Z Drawn to Cannabis Products  

A new survey signals that marijuana is competing with alcohol for Gen Z’s dollars. Technomic’s recent Adult Beverage Planning Program report shows that, in states where recreational cannabis is legal, nearly two-thirds (65%) of Gen …

Author: Gen Z Consumers Seek Brands with Clear Purpose

Following in the footsteps of Millennials, Gen Z has taken a liking to chains such as Olive Garden and Starbucks, proving everything is cyclical, according to Piper Sandler’s latest Taking Stock with Teens survey. The Food …

Millennials, Gen Z Fueling Coffee Sales Boom

Coffee consumption is going strong throughout the U.S., with drinks away from home on the rise and younger consumers driving the popularity of specialty, refrigerated, and ready-to-drink brews. According to the National Coffee Data Trends …

Survey: Millennials, Gen Z Big Fans of Bubble Tea

The beverage industry has seen an increase in demand for premium beverages among younger consumers, and boba tea is a growing niche in that specialty segment. According to a recent CLSA survey of consumers, 94% …