Tag: Gen Z

Meat Mania: Meat Makes Comeback With Focus on Protein

Meat is reclaiming its spot on consumers’ plates as the benefits of protein-heavy diets are noted on social media. With fresh meat sales projected to surpass $137 billion this year, the industry is sizzling.

Tiny Tastemakers: Gen Alpha Dubbed ‘The Foodie Generation’

Gen Alpha’s distinct food and beverage preferences, coupled with its astonishing $5.5 trillion global market share by 2029, shape it up to drive a sustained impact on the food and beverage industry. Learn about why some are calling them “the foodie generation.”

Korean Cuisine Takes Center Stage at NRA Show

Fusion-driven Korean entrees, cleaner frying oils, and multi-textured beverages were a few underrated trends on display at the recent NRA Show. From indulgent Gochujang Fried Chicken Sliders to Noli Fruit Oil’s eco-conscious frying solution and TikTok-worthy Fiery Dill Pickle Lemonade, brands tapped into recent trends.

The ‘Return to Real’ Trend: Why ‘Simple’ is the New Superfood

The “Return to Real” trend signals a growing consumer shift toward authenticity–favoring simple, transparent ingredients and tangible, in-person experiences over hyper-enhanced, tech-driven products. For food industry leaders, this presents a chance to embrace nostalgia, highlight natural ingredients, and rethink marketing strategies to align with consumers’ craving for genuine connection.

Meet New Masculinity: Gen Z Men Fuel Beef Renaissance

Gen Z men are increasingly embracing meat consumption as part of a shift toward hyper-masculinity, fueled by online influencers and rebranded narratives that position beef as essential for peak physical performance. The trend presents a key opportunity for the food industry.

Grocers’ Gen Z Digital Playbook

Grocers are rethinking the shopping experience to engage with Gen Z, which wields $984 billion in spending power and demands digital-infused interactions.

New and Next by Nestlé: Serving up the ‘Hottest’ Cold Beverages

The beverage industry is witnessing a seismic shift as younger, socially conscious consumers favor cold drinks, like cold brew coffee and functional juices. Nestlé Professional Solutions has capitalized on this momentum with innovative product launches that expand opportunities for foodservice businesses.

Zebra Striping: Gen Z’s Strategy for Moderating Alcohol Intake

Gen Z is redefining alcohol consumption with “zebra striping,” a trend where individuals alternate between alcoholic and non-alcoholic beverages during social outings, effectively halving their intake while embracing a sober-curious mindset. This shift presents unique opportunities for F&B brands to innovate.

Beyond the Buzz: What’s Next for the Non-Alcoholic Beverage Market?

As the demand for premium, complex, and health-conscious alcohol alternatives accelerates, the non-alcoholic beverage market is undergoing a major transformation. In this exclusive webinar hosted by The Food Institute, industry experts break down the latest ...

Violife’s Plant-Based Marketing and Influencer Playbook

Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.

3 New Keys to Connecting with Gen Z Consumers

Gen Z consumers demand authenticity from brands, viewing them as extensions of their personal identity. One restaurant consultant notes that, to capture Gen Z’s loyalty, businesses must align with their values and leverage micro-influencers for genuine connections.

How McDonald’s Won Over Gen Z Consumers

The Magnetic 100: Restaurants report by dcdx reveals the top brands captivating Gen Z, with McDonald’s, Wingstop, and Starbucks leading the pack due to their organic online engagement and unique customer interactions.

Flower Power: Gen Z Craves Floral Menu Innovations

As consumers wish for better spring weather, recent data shows that floral flavors are growing in popularity, particularly among Gen Z and younger consumers. FI spoke with an industry expert about these nascent trends and their deeper implications.

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Value 2.0: Catering to Shoppers’ Personal Priorities

In 2025, consumers will redefine “value,” prioritizing brands that align with their personal values, according to Acosta Group. Retailers must embrace this shift by enhancing experiences through personalized retail media, leveraging social commerce, and addressing health-conscious demands with transparency.

Gen Alpha and Gen Z Food Trends to Watch in 2025

Gen Z and Gen Alpha are driving food trends with a focus on health-conscious, yet adventurous eating, according to research by Chartwells Higher Education. Emerging favorites among today’s youth include cottage cheese, as well as miso.

3 Key Takeaways From the 2024 Private Label Trade Show

The 2024 PLMA Trade Show showcased private label’s ascent, with U.S. store brand sales projected to surpass $250 billion this year. Trends like globally inspired dips and coffeehouse-style beverages at home captured consumer interest.

Cava’s Secret Sauce: The QSR Is So Hot Right Now

The latest financial data shows Cava is enjoying tremendous success, outpacing the fast-casual dining segment and sustaining jaw-dropping growth. Some of this success is likely thanks to its Gen Z engagement strategy.