Food and beverage brands are tapping into the gamer market with marketing tactics like in-game product placements and creative snack options. Protein-packed and handheld snacks are also on the rise as gamers seek healthier choices.
On Day 2 of The Food Institute’s Latam Food Week, a new generation was coined: Generation H. “Think of it as Gen Z meets Hispanic culture,” said Hunter Thurman, president of Alpha-Diver, “a high-sensory, emotion-first …
Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …
Pepsi will no longer sponsor the Super Bowl halftime show. The company said in a statement that the decision is part of a “larger strategic shift to bring unprecedented music and entertainment experiences” to people …
