Food and beverage brands are tapping into the gamer market with marketing tactics like in-game product placements and creative snack options. Protein-packed and handheld snacks are also on the rise as gamers seek healthier choices.
Restaurant chains are entering the great unknown, taking bold leaps into the “metaverse.” It’s the latest endeavor by fast-food brands to reach potential customers where they’re at. The Food Institute investigated exactly how the strategy …
Gamers are proving to be an influential demographic in the food industry. In fact, research from Wunderman Thompson Commerce’s Future Shopper Report 2021 shows that globally, 84% of online shoppers are gamers. With this in …
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine restaurant chains’ recent appeal to video gamers, increasing support for U.S. agriculture, and more. The Food Institute Podcast · FI Fast Break News …
