Restaurant chains are entering the great unknown, taking bold leaps into the “metaverse.” It’s the latest endeavor by fast-food brands to reach potential customers where they’re at. The Food Institute investigated exactly how the strategy …
Gamers are proving to be an influential demographic in the food industry. In fact, research from Wunderman Thompson Commerce’s Future Shopper Report 2021 shows that globally, 84% of online shoppers are gamers. With this in …
This week, in The Food Institute’s quick-hitting, audio news podcast, we examine restaurant chains’ recent appeal to video gamers, increasing support for U.S. agriculture, and more. The Food Institute Podcast · FI Fast Break News …
