Tag: Functional Beverages > Page 2

Whole Foods Unveils Top 10 Food Trends for 2022

Whole Foods Market’s Trends Council unveiled its seventh annual top 10 anticipated food trends for 2022. “Last year, we saw tremendous pandemic-related shifts in grocery buying habits as the world adjusted to spending more time …

Growth of Functional Beverage Market Signals Shift Towards Health

Global research firm Mintel predicts strong growth in the functional beverage market as consumers seek out products that enhance their mental and emotional well-being, reported Supermarket News (July 9). WHAT IS DRIVING DEMAND? The Food Institute …

Will Pepsi’s Driftwell ‘ScaleWell’?

PepsiCo. Inc.’s PR tease for the Driftwell sleep aid beverage represents the company’s latest new brand creation since Bubly. Launching new trademarks has a very checkered history at public firms. Most of these launches quietly …

Exploring the Functional Beverage Market with Olipop

Olipop co-founder, CEO, and formulator Ben Goodwin joined the Food Institute Podcast to discuss the product he’s made, the shift from probiotic to microbiome-focused beverages among consumers, and the health implications from drinking functional beverages. …