Tag: fast food

Wrap It Up: Fast-Food Chains Bet Big on Boneless Chicken

McDonald’s is bringing back its Snack Wrap after a nine-year hiatus, tapping into the booming demand for portable, boneless chicken options. With major chains embracing the wrap resurgence, savvy restaurant operators will leverage the trend for easy, profitable menu innovation.

Feeling Peachy: Summer Darling Leads Beverage Innovation

Peach-enhanced menu items are growing in popularity, now on 19.8% of foodservice menus, according to one report. The fruit has found its stride in beverage innovation, with legacy brands experimenting with the flavor.

5 Thriving Fast-Food Chains in 2025

Despite rising costs, 2025 is shaping up to be a fairly strong year for many restaurant chains, with top players like Cava and Chick-fil-A thriving by mastering efficiency, marketing, and customer experience. The smartest brands are pricing strategically and leveraging technology to drive success.

Despite a Rough Q1, Investors Believe Fast Food Will Rebound

Despite sluggish sales and weak traffic in Q1, fast-food giants like McDonald’s and Wendy’s have seen their stocks rebound, reflecting investors’ confidence in pricing adjustments to revitalize the sector. QSRs are positioning themselves for a more efficient, profitable future.

Wendy’s Growth Playbook Leans on Careful Innovation

Wendy’s has set aspirational financial goals for the next few years and is leveraging innovative practices to achieve them. Capitalizing on various dayparts with compelling value propositions and tapping collaborations are key tools the brand is using to achieve a new era of growth.

How McDonald’s Won Over Gen Z Consumers

The Magnetic 100: Restaurants report by dcdx reveals the top brands captivating Gen Z, with McDonald’s, Wingstop, and Starbucks leading the pack due to their organic online engagement and unique customer interactions.

Fast-Food Customers Fed Up, Threatening Brand Reputation

In an era of heightened consumer feedback, CEO John Mazur feels managing a brand’s reputation requires constant vigilance. Recent QSR reputation rankings highlight the importance of listening and authentic engagement.

Analysis: Why Has Adoption of AI Been So Slow in F&B?

While restaurant chains like McDonald’s have had notable swings and misses regarding AI, business leaders insist the technology offers invaluable uses to food companies, aiding personalized offers, sales forecasting, and more.

$1.99 Sonic Boom Shakes Up Value Meal Wars

The so-called fast-food “value wars” are ramping up. First McDonald’s and Taco Bell tried to undercut each other; now Sonic’s $1.99 meal has taken things to another level.

Plant-based Consumers’ Favorite QSRs

U.S. consumers love fast food and those who follow a plant-forward diet are no exception. Which quick service restaurants (QSRs) are plant-based consumers seeking out this year?

How Raydiant Provides Digital Solutions for Restaurants

Join The Food Institute at NRA’s 2024 Restaurant Show as we investigate the innovations of Raydiant, a company that provides digital tools for Restaurants. From digital menu boards to point-of-sale integration and even AI-triggered promotional …

Best Ways to Innovate in Fast Food

How do you develop unique items for consumers across the globe, but still maintain your core brand? What is the most effective strategy for a QSR to retain its customers in challenging times? What leads ...
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Restaurant Chains Dominate Top 10 Fastest-Growing Retail Brands

Yelp has released its first-ever list of the 50 fastest-growing brands in the U.S. Restaurant chains dominate the top ten, half of which are “challenger brands” – businesses that are not market leaders but aim to compete by disrupting their industries.

Chick-fil-A is the Fast-Food Customer Service King

Employees at Chick-fil-A’s 3,000-plus locations “are trained to genuinely care about the customer’s experience,” said Courtney Haywood, a brand manager and the CEO of Courtney Haywood Agency Partners.