Tag: EY

Big Food, Big Trouble: Small Brands Steal Share Amid Inflation

Major food companies are losing market share to smaller, often regional brands as consumers – especially Gen Zers – seek out more affordable options. This shift, driven by social media and changing consumer preferences, poses a significant challenge to established brands that rely on measures of success like shelf space and distribution.

Survey: Consumers Now Choosing to Live with Less

A recent global survey conducted by EY (Ernst & Young) illustrates consumers are re-evaluating big purchases these days. That said, consumers certainly aren’t shying away from spending on groceries. “Online grocery shopping is a clear …