Tag: dynamic pricing

Column: Wendy’s Surge Pricing Plan a Risky Endeavor

Update: Since its recent earnings call, Wendy’s released a statement that noted “Any features we may test in the future would be designed to benefit our customers. … Digital menuboards could allow us to change …

The Secrets of Dynamic Pricing

Dynamic pricing in retail requires patience, data diligence, and knowledge of the local market, and consumers are receptive of the practice.