Drinking Less Isn’t Reserved for ‘Dry January’ Anymore
Less people are participating in Dry January this year, but data suggests that’s because drinking less alcohol is now on-trend year round.
Less people are participating in Dry January this year, but data suggests that’s because drinking less alcohol is now on-trend year round.
The low- and no-alcohol trend has only heated up in recent months, according to one industry expert.
Consumers are looking to create entertaining experiences at home, and retailers should emphasize premium alcohol products as a result, IRI says.