The Future Is Swalty: 3 TikTok Trends Reshaping Food Retail
Viral social media trends can often translate to real-time impacts for brands – and TikTok’s algorithmic pull is particularly strong.
Viral social media trends can often translate to real-time impacts for brands – and TikTok’s algorithmic pull is particularly strong.
The latest Taking Stock with Teens survey by Piper Sandler reveals a generation of U.S. teenagers with rising annual spending (up 6% from last year). Chick-fil-A and energy drinks currently dominate teen preferences, highlighting opportunities for targeted marketing strategies.
Dr. Pepper: call it soda or call it pop, but either way, there’s a new no. 2 soda in America, and it isn’t Pepsi.
Coca-Cola’s discontinuation of its Spiced soda reflects consumer preference for its nostalgic items. One marketing expert said Coca-Cola struggles with innovation and could learn a lesson from Dr Pepper.
Alpha-Diver’s latest Bev50 Report examines what’s currently driving consumer beverage purchases, leveraging their extensive U.S. database.
Many industry experts believe prebiotic sodas represent a gut-health trend with real staying power as major soda brands appear poised to respond.