‘Audience Optimizer’ Tool Designed to Revolutionize Retail Ads
Swiftly’s newest offering was designed to provide both retailers and brands the ability to engage with customers on a highly personalized level.
Tag: digital advertising
Albertsons Launches Shoppable Videos with Firework
Albertsons Cos. has entered the shoppable media space in a new collaboration with video platform Firework. Through the partnership, the grocer aims to transform its digital offerings with community-oriented experiences led by interactive short-form and …
Shoppable Content: The Next Chapter in Digital Advertising
As competition intensifies across the media advertising landscape, major retail players are differentiating themselves with technologically-optimized content that advances the omnichannel purchasing experience. The recent partnership between Walmart and media corporation Meredith has upped the …