Retail media networks are evolving from data gatekeepers into comprehensive media companies. This transformation is prompting marketers to rethink ad strategies as RMNs push for larger brand commitments and integrate advanced media formats like video and shoppable content.
Swiftly’s newest offering was designed to provide both retailers and brands the ability to engage with customers on a highly personalized level.
Albertsons Cos. has entered the shoppable media space in a new collaboration with video platform Firework. Through the partnership, the grocer aims to transform its digital offerings with community-oriented experiences led by interactive short-form and …
As competition intensifies across the media advertising landscape, major retail players are differentiating themselves with technologically-optimized content that advances the omnichannel purchasing experience. The recent partnership between Walmart and media corporation Meredith has upped the …
