McDonald’s is bringing back its Snack Wrap after a nine-year hiatus, tapping into the booming demand for portable, boneless chicken options. With major chains embracing the wrap resurgence, savvy restaurant operators will leverage the trend for easy, profitable menu innovation.
Despite rising costs, 2025 is shaping up to be a fairly strong year for many restaurant chains, with top players like Cava and Chick-fil-A thriving by mastering efficiency, marketing, and customer experience. The smartest brands are pricing strategically and leveraging technology to drive success.
Chicken QSRs are dominating, with chains like Dave’s Hot Chicken expanding rapidly to meet surging demand. The secret? Bold flavors, strong branding, and a winning suburban strategy that keeps customers flocking in droves.
Dave’s Hot Chicken has been named America’s fastest-growing restaurant chain, with over 700 locations in the pipeline. The chain’s success is largely attributed to its massive social media following.
Chicken chains are outpacing the broader dining sector, with fried chicken restaurants seeing a 4.3% increase in visits, driven by chicken’s versatility. KFC is taking advantage by launching its new “Saucy” brand.
On Day 2 of The Food Institute’s Latam Food Week, a new generation was coined: Generation H. “Think of it as Gen Z meets Hispanic culture,” said Hunter Thurman, president of Alpha-Diver, “a high-sensory, emotion-first …
Restaurant chains specializing in spicy offerings are gathering steam in 2023. Case in point: Dave’s Hot Chicken, which grew from two locations to 118 over the past few years, saw May 2023 visits increase 126.6% …
