The “Return to Real” trend signals a growing consumer shift toward authenticity–favoring simple, transparent ingredients and tangible, in-person experiences over hyper-enhanced, tech-driven products. For food industry leaders, this presents a chance to embrace nostalgia, highlight natural ingredients, and rethink marketing strategies to align with consumers’ craving for genuine connection.
From GLP-1 injectables to mushroom-based coffee alternatives, the booming supplement market is making nutrition easier to manipulate.
Across the U.S, social chatter is shaping wellness conversations and boosting demand for related ingredients. Here are three wellness trends to watch, according to a new report from Brightfield Group. Immunity Now Within Brightfield’s Wellness …
Across the food and beverage industry, health and wellness innovations are a prime target. What up-and-coming inclusions are consumers buzzing about? Here are five ingredients topping the charts on Brightfield Group’s Social Listening Dashboard. 5. …
