Food for Thought Leadership: How SKU Is Shaping the Next Generation of CPG Brands
Kellanova vice president Dr. Deepali Palta shares how a focus on the consumer, business, and technology impact global innovation at the company.
Kellanova vice president Dr. Deepali Palta shares how a focus on the consumer, business, and technology impact global innovation at the company.
Heavy soda — an ultra-sweet, syrup-heavy twist on fountain drinks — is gaining viral traction and nostalgic appeal. With minimal operational lift, it offers high-margin potential and Gen Z buzz for savvy beverage retailers.
Valda Coryat reveals how curiosity powers McCormick’s foresight, why segmentation by “flavor personality” matters, and the future of flavor.
Elliott Management just invested $4 billion in PepsiCo, betting it can fix what fizzled. The activist investor envisions a turnaround – assuming legacy brands can still thrive in a GLP-1 world.
Tyson’s beef woes mask solid gains in chicken and prepared foods, and investors remain skeptical. With leadership shakeups and earnings volatility, the market’s appetite for Tyson stock is far from ravenous.
Kellanova vice president Dr. Deepali Palta shares how a focus on the consumer, business, and technology impact global innovation at the company.
Beverage giants appear to be losing their buzz. Investors are signaling deeper concerns despite steady profits. As GLP-1s and shifting health sentiments rise, the sector’s long-term resilience may be entering a new taste test.
Over the past few weeks, CPG giants have pledged their support in removing select artificial food dyes in an apparent bid to align their practices with the U.S. Department of Health and Human Services and …
Despite wage gains, food inflation continues to outpace earnings, leaving consumers increasingly anxious about grocery costs. Meanwhile, new tariffs threaten to disrupt the food industry, with stakeholders bracing for volatile pricing and potential shifts in shopper loyalty.
Steel and aluminum tariffs have risen significantly, and grocery prices may soon follow suit. From canned goods to premium imports, food brands face tough choices – shrinkflation, price hikes, or packaging pivots – to absorb escalating costs.
GLP-1 drugs like Ozempic are reshaping consumer appetites, with nearly half of users eating less beef. As this trend accelerates, meat producers face a challenge, while plant-based brands are presented with an opportunity.
Gen Alpha’s distinct food and beverage preferences, coupled with its astonishing $5.5 trillion global market share by 2029, shape it up to drive a sustained impact on the food and beverage industry. Learn about why some are calling them “the foodie generation.”
The growing demand for diabetes-friendly snacks presents a lucrative opportunity for the food industry to merge taste with nutritional balance. With consumers increasingly seeking blood sugar-friendly options, a new movement related to snacking has taken root.
Despite escalating trade tensions and a growing Canadian consumer boycott of American products, U.S. brands still have opportunities in Canada, particularly in resilient categories like soft drinks. A poll by Leo & Dragon revealed that Millennials and Gen Z consumers remain open to purchasing American goods.
Food industry leaders gathered at the 2025 BMO Farm to Market Conference to dissect key challenges, including tariff pressures. Despite economic uncertainties, brands and retailers are deploying strategic pivots to ensure continued growth.
Olipop and Poppi’s social media arms race is a powerful reminder for founders of new brands that an energetic face-off competitor only energizes the entire space, according to FI’s resident CPG industry expert, Dr. James Richardson.
The latest FI Fast Break news podcast discusses how trade tensions continue to drive consumers to tighten their wallets.
The “Return to Real” trend signals a growing consumer shift toward authenticity–favoring simple, transparent ingredients and tangible, in-person experiences over hyper-enhanced, tech-driven products. For food industry leaders, this presents a chance to embrace nostalgia, highlight natural ingredients, and rethink marketing strategies to align with consumers’ craving for genuine connection.
The UPC has long been a staple in food retail—but 2D barcodes are poised to take its place and transform how manufacturers, retailers, and consumers connect. In this on-demand webinar, experts from GS1 US and …
With ingredient bans, rising tariffs, and the influence of GLP-1 weight-loss drugs, the CPG industry faces a pivotal moment. Forward-thinking brands that embrace strategic supply chain shifts and data-driven consumer insights are most likely to emerge as winners, experts say.
Comfort food remains a powerful force in the food industry, with brands like Stouffer’s leading the way in reinventing beloved classics to align with evolving consumer tastes. As restaurants lean further into “permissible indulgence,” the opportunity to customize and elevate familiar favorites presents a lucrative avenue for operators.
As consumer demand for sustainable packaging increases, brands like Frugalpac and KIND Snacks are making bold moves to redefine industry standards, with Frugal Bottle’s rollout at Target and KIND’s curbside-recyclable wrapper pilot setting new benchmarks for eco-conscious innovation. Other brands are expected to follow their lead.
General Mills faces mounting challenges such as market volatility and cautious consumer behavior, as tariff pressures also begin to weigh on its performance. It begs the question: Can legacy brands reclaim their once-unshakable dominance?
Consumer price sensitivities, plus tariff uncertainty, have added up to tumult for CPG brands in 2025. “Whether it’s tariffs or the tightening of consumer wallets, CPG brands are trying to figure out how to get …
The Circana CPG Growth Leaders report revealed how top-performing brands like Constellation Brands and Celsius energy drinks leverage innovation, personalization, and exclusive partnerships to drive consumer loyalty. The research underscores the importance of authentic connections for sustained growth.